Reality Marketing Associates

How we help you succeed   

Return to RMA Home Page Learn about our approach and our methods for helping your business A veritable library of business and marketing information Ask us your toughest marketing question Everything you wanted to know: people, clients, testimonials, history You have our word on it: no exceptions, no excuses Where to find us and how to get in touch Another way to navigate our site

 

 

 

 

 

 

 

 

 


We only have one criteria when deciding what to recommend: Does it work? The only test of how well we did is whether we achieved the results we set out to achieve for our client. Although we find this shocking (and you should, too), most people don't approach marketing this way.

In all of our experience, we have found two fundamental truths which have applied to every business we have ever been involved with.

First, everything you do is marketing. "Marketing" is not an isolated area which includes your print ads and brochures; it's in all the little details, every contact with a client, every impression, every day.

The second thing we have found to be true is that the vast majority of what people call marketing is ineffective and poorly done

Sadly, most marketing and advertising is based on creativity and design, on cleverness and wit, on entertainment and artistic meritónot on results.

Many so-called marketing experts only studied marketing in an academic way, where they learned the outrageously expensive and inefficient methods of the mass-marketers, not the measurable, effective, and profitable approaches which have been proven by real-world marketers over decades.

At the practical level, most people who sell and/or create advertising are graphic designers, not marketers, and they have no idea what really works. It may look pretty, but does it sell?

At Reality Marketing Associates we've studied the methods of successful companies and successful marketers. We've applied them in our clients' and our own businesses for many years.

Now, we can apply them to yours. 

Our services... 

 

 

 

Find out about our services

 

 

Site search

I want to find out about:

 

Home  |  How we help you succeed  |  The secrets of marketing  |  Your questions answered  |
About our company  |  Our guarantee  |  Contact us...  |  Site map  |


©2000 - 2001 Reality Marketing Associates (a division of BioReality Enterprises Inc.)
All material contained in this web site is copyrighted and may not be reproduced in whole or in part without our written consent. Please direct all publication or reprint requests here

This web site was created by Reality Marketing Associates. If you have any comments about the site or encounter any problems or bugs in it, please contact the webmaster.