In 1988, George Demmer was operating an aquarium installation and
maintenance company in Ontario, Canada. He was well known to be an avid
reader of business and marketing books and never passed up an opportunity
to "talk business" with suppliers and clients alike.
One of his tropical fish suppliers was
trying to figure out why their sales growth seemed stalled after rising
rapidly during their first few years in operation. After chatting to
George about the situation and being impressed with the suggestions he
made, they asked if he would be willing to go to work on the problem for
When they wanted to issue a
deposit cheque, they asked George what the name of his consulting business
was. Since he didn't have one, he thought fast (although perhaps not too
creatively) and told them to call it "GD Consulting."
Although he didn't expect it
at the time, GD Consulting soon became a full-time business. Just a few
weeks after the fish supplier's request, George's computer and software
supplier approached him about helping to train their sales staff and
improve their advertising results.
When a survey needed to be
conducted for the fish wholesaler, George approached Anne Ford (who was
operating a pet store at the time) to handle the production, mailing,
database work, and analysis.
Since then, George and Anne
have worked consistently in the business. Their preference has been to
work closely with no more than a few clients at a time. They have even
been asked to take on executive positions and responsibilities in some
After operating a group of businesses for
a Florida client between 1992 and 1994, they chose to settle in Vancouver,
British Columbia where the company has been located since.
Although neither partner was
happy with the company name, it took until the Spring of 2000 before the
decision was made to officially change it. The name Reality Marketing
Associates was chosen to reflect the philosophy the partners used which
focuses on results in the real world.